TED科学:玛丽莉·欧贝佐:如何变得更有创意?去散个步_TED演讲之科学篇_VOA英语网 - 龙8娱乐官方网站

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发表时间:2018-08-10内容来源:VOA英语学习网

TED科学:Marily Oppezzo: Want to be more creative? Go for a walk

The creative process — you know this —from the first idea to the final product,is a long process.It's super-iterative, lots of refinement,blood, sweat, tears and years.And we're not sayingyou're going to go out for a walkand come back with the Sistine Chapelin your left hand.So what frame of the creativeprocess did we focus on?Just this first part.Just brainstorming,coming up with a new idea.We actually ran four studieswith a variety of people.You were either walkingindoors or outdoors.And all of these studiesfound the same conclusion.I'm only going to tell youabout one of them today.

One of the tests we used for creativitywas alternate uses.In this test, you have four minutes.Your job is to come up with as many otherways to use common everyday objectsas you can think of.So, for example,what else would you do with a key,other than to use itfor opening up a lock?Clearly, you could use itas a third eyeball for a giraffe, right?Maybe. That's sort of interesting,kind of new. But is it creative?So people came up withas many ideas as they could,and we had to decide:Is this creative or not?

The definition of creativitythat a lot of people go withis "appropriate novelty."For something to be appropriate,it has to be realistic,so unfortunately, you can't usea key as an eyeball.Boo!But "novel," the second thing,is that nobody had to have said it.So for us, it had to be appropriate first,and then for novelty,nobody else in the entire populationthat we surveyed could have said it.So you might think you could usea key to scratch somebody's car,but if somebody else said that,you didn't get credit for it.Neither of you did.However, only one person said this:"If you were dyingand it were a murder mystery,and you had to carve the nameof the murderer into the groundwith your dying words."One person said this.

(Laughter)

And it's a creative idea,because it's appropriate and it's novel.

You either did this test and came upwith ideas while you were seatedor while you were walking on a treadmill.

(Laughter)

They did the test twice,with different objects.Three groups: the first group sat firstand then sat again for the second test.The second group sat firstand then did the second testwhile walking on a treadmill.The third group —and this is interesting —they walked on the treadmill first,and then they sat.OK, so the two groupsthat sat together for the first test,they looked pretty similar to each other,and they averagedabout 20 creative ideas per person.The group that was walkingon the treadmilldid almost twice as well.And they were just walkingon a treadmill in a windowless room.Remember, they took the test twice.The people who sat twice for that secondtest didn't get any better;practice didn't help.But these same people who were sittingand then went on the treadmillgot a boost from walking.Here's the interesting thing.The people who werewalking on the treadmillstill had a residue effect of the walking,and they were still creative afterwards.So the implication of thisis that you should go for a walkbefore your next big meetingand just start brainstorming right away.

We have five tips for youthat will help make thisthe best effect possible.First, you want to pick a problemor a topic to brainstorm.So, this is not the shower effect,when you're in the showerand all of a sudden,a new idea pops out of the shampoo bottle.This is somethingyou're thinking about ahead of time.They're intentionally thinking aboutbrainstorming a different perspectiveon the walk.

Secondly — I get asked this a lot:Is this OK while running?Well, the answer for meis that if I were running,the only new idea I would havewould be to stop running, so ...

(Laughter)

But if running for youis a comfortable pace, good.It turns out, whatever physicalactivity is not taking a lot of attention.So just walking at a comfortablepace is a good choice.

Also, you want to come up withas many ideas as you can.One key of creativityis to not lock on that first idea.Keep going.Keep coming up with new ones,until you pick one or two to pursue.

You might worry that you don't wantto write them down,because what if you forget them?So the idea here is to speak them.Everybody was speaking their new ideas.So you can put your headphones onand record through your phoneand then just pretend you're havinga creative conversation, right?Because the act of writingyour idea down is already a filter.You're going to be like,"Is this good enough to write down?"And then you write it down.So just speak as many as you can,record them and think about them later.

And finally: don't do this forever. Right?If you're on the walkand that idea's not coming to you,come back to it later at another time.

I think we're coming upon a break right now,so I have an idea:Why don't you grab a leashand take your thoughts for a walk?

Thank you.

(Applause)

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